iMEDicare – Pelvic Health Naturally

We offer a unique blend of professional and patient product training in Clinical and Home environments which are designed to improve individual product customizability, user uptake and long-term patient compliance and satisfaction.

Approach to Healthcare

Our motto is “Pelvic Health Naturally” – premised on the ability of living tissues to react positively to clinically approved therapeutic measures in a pelvic health context. Our logo features a very interesting version of the infinity symbol in blue – which also looks like the Pelvic Girdle bone structure. This symbol represents a sense of simplicity and balance – an important tenet in providing effective healthcare solutions and achieving optimal pelvic health.

Impact of Product/Services on Healthcare

We wanted to service the needs of patients with pelvic health concerns using devices that were easy to use – medically approved but did what they say on the tin with a high degree of reliability. All too often the healthcare fraternity looks to pharma or surgery to solve a problem that can either be managed safely and effectively with a device, or even treated in a natural way with-out the risk of invasive surgical procedures or the adverse side effects of medications. The technology behind material and device science evolves year on year and now more than ever there has been a recognition that devices can positively transform a patient users quality of life when utilised and customized correctly. Our mission statement is to ensure that no patient who could benefit from a device is unaware of their value, then to ensure they get optimal results by correct customization and product use training – a truly tailored patient centred approach.

Innovation

Urinary incontinence affects around 30% of patients on acute NHS wards, with 12–26% of hospitalised patients catheterised during their stay, particularly males. Indwelling catheters can lead to catheter-associated urinary tract infections (CAUTIs), which increase complications, length of stay and NHS costs. Patients unsuitable for catheterisation or condom catheters are often managed with urinary pads; however, pads are associated with adverse events such as incontinence-associated dermatitis and pressure ulcers. Men’s Liberty Acute (BioDerm XLS Oval) is a glans-adherent external urinary device designed for patients unsuitable for condom catheters, including those with retracted anatomy. An early economic evaluation was conducted to assess its cost-effectiveness in UK acute care.

Future Direction

iMEDicare’s future likely centres on expanding digital healthcare solutions, leveraging data-driven insights to improve patient outcomes and operational efficiency. The focus will be on scalable platforms, stronger integrations with healthcare providers, and enhanced user experiences for both patients and clinicians. Emphasis on compliance, security, and interoperability will remain key. Growth may also come from partnerships, AI-driven services, and preventive care models, positioning iMEDicare as a more proactive, tech-enabled healthcare ecosystem.